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Singaporeans go on a sandwich hunt for Subway
Very recently the agencies Rally and Initiative sent hundreds of men and women in Singapore searching for the Subway Man. This was a unique campaign that showcased how the social media can drive people...
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Demand for Internet TV can impact ad formats in Philippines
More and more consumers in Philippines are moving away from their CRT television sets to buy flat TV panels with internet capabilities. A recent study by research agency GfK Philippines showed that the...
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Social media is revitalizing the future of TV; survey shows
Social media is having a profoundly positive impact on TV viewing, as a new group of highly-engaged TV viewers are connecting with peers over social networks to talk about programs and advertisements....
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“It’s important to leverage each touch-point’s strength”
Ashley Nin, tools & research manager, IPG Mediabrands Even as digital media is gaining in popularity as the medium of choice for marketing, experts in the industry are looking at ways of how...
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32 Media Lions to APAC agencies
APAC companies have managed to score seven Media Gold Lions this year. In addition, there are 12 Silver Lions and 13 Bronze Lions. Australia leads the pack with 10 Media Lions comprising four Golds,...
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Sony Music Australia appoints Initiative & IPG Mediabrands
Initiative Australia and the IPG Mediabrands group of businesses have been awarded the Sony Music Australia media communications portfolio after a competitive pitch among leading media agencies....
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CPA Australia appoints Initiative for media duties
Australia-based peak accountancy organisation CPA Australia has appointed Initiative to handle its media strategy, planning and buying across local and international markets. Initiative’s assignments...
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DirectAsia.com awards media mandate to IPG Mediabrands
DirectAsia.com has awarded its media planning, buying and marketing consultancy duties to IPG Mediabrands. The online insurance company with offices in Singapore, Hong Kong and Bangkok, has been...
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Initiative & Carat added to RB’s global roster along with Havas Media & ZO
Reckitt Benckiser (RB) has ended 2013 with some big changes in its media partners globally, the impact of which will also be seen in Asia. The newly appointed media partners on the FMCG major’s roster...
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Return a high-speed tennis serve live from TV: Kia dares viewers in Australia
Enough with drawing room instructions to sportsmen on how to play the game. Taking its sponsorship of the Australian Open Tennis to another level, Kia is giving tennis fans a chance to participate and...
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